inShopping Programs
Mystery shopping
Our best-in-class Mystery Shopping programs evaluate your operational performance against your internally defined standards. Our shopper network anonymously visits or calls your locations and answers custom questionnaires to deliver a comprehensive, unbiased view of your operations.
On-site audits
As a part of your customer experience measurement, it is important to actively and accurately track key aspects of your on-site experience, such as merchandising and promotion execution, stock levels and pricing across all locations. Through our evaluations, we offer expert auditing services that deliver precise, specialized information at the store level.
Competitive evaluations
To remain a step ahead and to evaluate your customer experience in the context of your industry, you must understand your competition and how you compare. Our evaluations deliver objective information on your competitors across a set of consistent measures that are defined by you.
Merchandising
Correct product placement, fully stocked shelves and the active management of date-sensitive inventory can drive significant increases in revenue and profits. As part of our onsite audits, we provide a full range of product merchandising services to ensure your products are on the shelf when and where you want them to be.
Customer service measurement
An important aspect of operational evaluation is customer satisfaction measurement with overall on-site experience, including the likelihood of returning and/or recommending to others. We analyze the customer perception of specific operational areas, such as staff knowledge, customer service and site cleanliness to determine your success metrics.
Price audits
Failure to comply with pricing accuracy laws can lead to substantial fines and administrative or judicial orders. In addition to legal risks, inaccurate pricing causes customer inconvenience, dissatisfaction, and distrust. It only takes one overcharge incident to significantly damage your relationship with customers. Our audits ensure your compliance with pricing regulations that are crucial to your success.
Responsible sales
For clients who must adhere to guidelines for responsible sales of beverage alcohol, tobacco products or health care products, our onsite audits ensure that employees are verifying the age of purchasing customers and following regulatory guidelines for responsible selling practices.
Trade area studies
Our audits help you discover where customers come from, understand the market areas around the store locations and predict trade areas for new locations. We can also analyze how many customers you have in a trade area and where to look for new customers.
Customer intercepts
Gain insight from customers that don't purchase with our customer intercept interviews (also called exit interviews). These are especially insightful because the interviews take place at your locations, during or immediately after your customers' shopping experiences. It is here that customers can accurately recall details of their shopping experiences and express their reasons for purchasing or not purchasing.
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