In Events - Data Capture
Using In-Touch's rich media displays and custom mobile solutions, you can deliver positive brand experiences directly to end consumers while intelligent data capture solutions enable secure, accurate and timely information capture.
In-Touch delivers multi-channel data capture solutions to drive the success of experiential marketing programs, delivering qualified leads, marketing intelligence and brand strength. Our flexible solutions are designed to incorporate different channels for different events, depending on the audience or event objective.
Multi-Channel Solutions:
In-Touch offers the widest range of data capture solutions - both electronic and paper. While both have their uses, electronic data capture offers:
- Speed: data capture is instant, no delay for data entry
- Completeness: electronic systems prevent consumers from skipping important questions
- Accuracy: optimize accuracy by offering selected answer choices, validating answers based on rules and much more
- Security: protect personal consumer information by encrypting all data
Interactive marketing kiosks
On-location data capture with In-Touch interactive marketing kiosks ensure that feedback is collected quickly and conveniently onsite where consumer opinions are formed. Utilizing a dynamic, interactive, data driven interface with real-time communications and personalized printing, our solutions enable sophisticated data collection methods in a timely and effective manner with increased brand exposure. Learn More.
Mobile Tablets
For increased flexibility, mobile tablets can be implemented in a variety of methods, either facilitated by a brand ambassador or self-service during an event. The versatile placement and use of the mobile tablets (handheld, table top or in a kiosk frame) maximizes data capture efficiency at events. Consumers are surveyed in an effective and timely manner, guaranteeing relevant and accurate data capture. Learn More.
PDAs
Ideal for simple data capture programs such as polls, PDAs deliver timely data capture, facilitated by brand ambassadors. Simple questionnaires are delivered via a mobile unit, enabling lead capture on the spot. Consumers are surveyed in-experience, guaranteeing relevant and accurate data. Learn More.
Web-based/Online
For additional data capture, web-based solutions from In-Touch can be used to complement on-site solutions On-site promotions can also be hosted online, to attract customers and enable data capture from those who did not attend the event, or they can be used to capture data from those who attended the event but who were unable or unwilling to provide their data on the spot.
Our web-based surveys can be developed and deployed in a fraction of the time of other survey solutions, and results can be integrated with on-site data and tabulated in real-time. Learn More.
Phone/IVR (Interactive Voice Response)
Similar to web, phone/IVR solutions complement on-site data capture, by maximizing the amount of data that can be captured. IVR is timely, accurate, and cost-effective, consolidating data instantly, which enables real-time monitoring of results. IVR solutions are convenient for the respondent and deliver immediate data for the customer especially when hearing the customer's voice is important. Learn More.
Paper
Paper-based surveys are best utilized for large audiences and when time is of the essence. For your customers who cannot easily be reached by electronic means, , the paper survey is frequently employed as a reliable and familiar method of data capture. Learn More.
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