Resource Library

CASE STUDY: General Motors

In-Touch Powering Chevy at the World Series

Scenario:
Since 2005, In-Touch has been providing electronic lead capture for GM at events across the US and Canada. Stemming from a survey pilot program of 5 kiosks, the program has evolved to include multiple data collection solutions including kiosks and mobile tablets that offer bilingual surveys with complex customized coupons, onsite contests, instant win promotions and follow up marketing campaigns.

Overview
Chevy is a sponsor of the World Series and is exhibiting at game locations onsite to promote brand awareness and interact with consumers to gain valuable insight and feedback. Chevy turned to In-Touch to leverage our best-in-class mobile data collection services. The In-Touch solution provides Chevy brand ambassadors with custom branded mobile tablets that are configured with an interactive survey, ensuring accurate completion, and a web-based back-end system that makes all leads instantly available to the right people at headquarters and in the field.

In-Touch also manages Chevy's follow up email marketing campaigns, with timely and relevant messaging that connects with the recipients' interests and buying preferences. The In-Touch solution provides real-time updates to Chevy's CRM database, to enable lead nurturing programs that power their corporate sales initiatives. The Chevy team is able to wirelessly download leads and segment by lead quality, and make them immediately available for follow up by the sales department.

In-Touch's web-based "InSight" reporting tool provided quick and easy access to event data. Event managers are able to determine event ROI and augment onsite plans on-the-fly, to ensure optimal performance. General Motors has continued to use In-Touch solutions for over two hundred events over the past five years and has generated hundreds of thousands of leads to date.