Press Releases
In-Touch to Acquire MarketLine Research of Minneapolis
OTTAWA, April 14, 2008 /CNW Telbec/ - In-Touch Survey Systems Ltd. ("In-Touch" TSX-Venture: INX) announces that it will acquire MarketLine Research Inc. ("MarketLine") of Minneapolis, MN. MarketLine was founded in Minneapolis by a team of market research experts in 1995. The company's products and services are primarily founded on an internally developed call centre and software technology called MarketVU.
MarketVU is a proprietary computer aided telephone interviewing (CATI) system plus a tabulation and reporting engine which provides a significant competitive advantage over rivals that have to outsource this requirement.
MarketLine will be acquired for cash and a promissory note - payable over five years. In-Touch will internally fund the acquisition. In calendar 2007, MarketLine revenues exceeded $750,000. "We expect to close this transaction in the next several weeks pending board and regulatory approvals. MarketLine provides In-Touch with a new complimentary data collection technology, which strengthens and broadens our product line, along with new customers and a sales and service hub for the Midwest USA.
"The addition of the MarketVu technology moves In-Touch closer to our strategic goal of being the leading supplier of real-time, mobile, data collection and reporting technology to Fortune 1000 marketing and operations departments. We are looking forward to the immediate positive impact from MarketLine to increase In-Touch revenues", said Michael Gaffney, Chief Executive Officer.
About In-Touch
Founded in 1992, In-Touch provides integrated solutions for market and customer research, custom data capture and mobile marketing for global enterprise customers. Our commitment to effective solutions for retail, finance, services, automotive and hospitality industries delivers a greater return on investment from corporate marketing and operations budgets. Headquartered in Ottawa, with regional offices in Chicago, Minneapolis and Toronto, In-Touch has earned a solid reputation for dedicated customer support and advanced professional services. For more information, visit www.intouchsurvey.com.
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